Prius - A Hybrid Icon. Again.

The Toyota Prius took driving to a new level in 1997 as the world's first mainstream hybrid car. Today marks another leap forward in intelligent design and technology: the more responsive, more efficient and quieter-than-ever all-new Prius continues to redefine the Toyota hybrid and is now available with Toyota Safety Sense features as standard.


Acceleration 0-62 mph: 10.6 secs | Maximum Speed: 112 mph | Fuel Economy Combined: 94.1 mpg | CO2 Combined: 70 g/km | BIK (Benefit In Kind): 11%

Range, key features and prices:

from £24,245

Key features:

  • 15" alloy wheels (5-double-spoke) with aerodynamic wheel covers
  • Drivers seat with height adjustable and power lumbar support
  • 7" touchscreen with Toyota Touch® 2 media system with 6 speakers, DAB & Bluetooth®
  • Toyota Safety Sense, including Pre-Collision System with Pedestrian Detection
  • Adaptive Cruise Control + Lane Departure Alert
  • LED headlights with Auto High Beam
  • Dual-zone automatic air conditioning
  • Smart Entry (Driver only) & Push-button start
  • Leather Steering Wheel

Business Edition
from £25,185

Key features (in addition to Active):

  • Blind Spot Monitor and Rear Cross Traffic Alert
  • Heated front seats
  • Colour Heads Up Display
  • Wireless Phone Charging
  • Smart Entry & Push-button Start
  • ​Auto Wipers

Business Edition Plus
from £26,985

Key features (in addition to Business Edition):

  • 17" Alloy Wheels (5-spoke)
  • Intelligent Park Assist
  • Front and Rear Parking Sensors
  • Toyota Touch® 2 with Go Navigation

from £28,350

Key features (in addition to Business Edition Plus):

  • Black Leather seats
  • JBL Premium Sound System with 10 speakers
  • Toyota Touch® 2 with Go navigation and enhanced features

All images for illustrative purposes only. Additional options may be shown and features subject to change without notice.

Prius 360° View